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Colors by Direction: Enhance Your Space with Benjamin Moore

When it comes to choosing colors for your home, the orientation of each room plays a vital role in how those colors are perceived throughout the day. Benjamin Moore’s "Colors by Direction" palette is designed to help you optimize natural light based on the direction your rooms face—north, south, east, or west—offering specific recommendations to create the perfect ambiance in every space.


North: Soft and Cozy Comfort


Rooms facing north often receive cooler, subdued light, which can sometimes make a space feel darker or less inviting. To counteract this and bring warmth, opt for colors that radiate comfort and softness:

  • Soft Clay OC-109: This gentle beige infuses subtle warmth without overwhelming the space.

  • Golden Straw 2152-50: A pale yellow that adds a sunny glow, perfect for brightening darker rooms.

  • Cloud White OC-130: A creamy white that reflects light, creating an airy, cozy atmosphere.

These warm hues will help transform a northern room into a cozy retreat, ideal for areas like bedrooms or home offices where a calm, welcoming environment is key.


South: Balancing Light and Depth


Southern-facing rooms bask in natural light throughout the day, which can sometimes feel overly bright. Deep, cool tones help balance this intense light, creating a sophisticated, calming atmosphere:

  • Hale Navy HC-154: A bold navy that absorbs light, giving your space a serene, grounded feel.

  • Silver Half Dollar 2121-40: A cool, modern gray that tempers the brightness without feeling too dark.

  • Wind's Breath OC-24: A soft, neutral white that complements the natural light while keeping the room feeling fresh.

These shades are perfect for living rooms or family rooms, where the goal is to maintain a sense of elegance and tranquility without being washed out by bright light.


East: Capture the Morning Glow


Rooms facing east enjoy soft, golden sunlight in the morning, which gradually fades as the day progresses. To enhance this natural glow, use light, fresh tones that evoke feelings of renewal and energy:

  • Morning Dew OC-140: A pale green that reflects the fresh energy of the morning light, perfect for bedrooms or kitchens.

  • Sunrise 2024-70: A gentle yellow that captures the uplifting spirit of morning light.

  • Seashell 926: A rosy white that brings a hint of warmth and light into the space.

These colors are ideal for spaces where you want to start your day feeling refreshed, like breakfast areas or morning-facing living spaces.


West: Warm and Inviting Evening Light


Western-facing rooms bask in golden, warm light as the day comes to an end, creating a cozy, welcoming atmosphere. To fully embrace this evening warmth, choose earthy, rich tones that enhance the light:

  • Potter’s Clay 1221: A deep terracotta that adds richness and warmth to any space, ideal for dining rooms or bedrooms.

  • Rust 2175-30: A vibrant burnt orange that reflects the warm evening glow, creating a comforting, inviting space.

  • Golden Retriever 2165-30: A deep golden yellow that captures the essence of the setting sun, making the room feel warm and cozy.

These shades are perfect for spaces where you gather in the evening, such as living rooms or dining areas, to create a welcoming, intimate atmosphere.


By taking into account the direction each room faces, you can enhance the natural light and create an environment that feels harmonious and inviting at any time of day. Explore Benjamin Moore’s "Colors by Direction" palette and discover how these carefully selected shades can transform your home into a space that aligns with the rhythm of the sun.



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